The calendar shows women in sexy underwear posing with coffins which can be ordered from the Cofanifunebri undertakers in Rome.
Owber Maurizio Matteucci defended the calendar - on sale at his firm's outlets for just £7 - which has caused outrage in the Catholic country.
He said: "It is good marketing but it is also but also a way to play down such a serious subject and to smile.
"Coffins are consumer goods like any other things, so I sell in the same way as any other consumer goods are sold. The calendar is very popular." (Ananova.com)