Wen Xide, 41, of Wangzhuang village, Zhumadian, says he has been eating live snakes for 10 years.
He started by eating one to win a bet with friends for a packet of cigarettes.
"From then on I became addicted to eating live snakes," he said.
Wen demonstrated his habit to a visiting journalist from Oriental Today by chewing down two live snakes bit by bit over a bottle of beer.
"It's a bit smelly, but they're very delicious," he exclaimed - although watching villagers said the sight gave them goosebumps and two vomited at the scene.
Wen says his son is now following his lead and has eaten eight live snakes this year.
But Wang Tianming, a doctor specialising in digestion at a local hospital, said Wen could suffer nerve problems and risked infection from parasites. (Oriental Today)